Defender

This exciting brand campaign relaunched the world’s most anticipated car, the iconic new Land Rover Defender by bringing to life its proposition ‘Capable of Great Things.’

An epic launch film showed mountaineer Kenton Cool tackling rivers and decesending mountain edges in Kazakhstan’s Valley of the Castles.

The audience we able to experience through a virtual reality experience, featuring Bear Grylls, that mirrored the adrenaline-filled action of the launch film and there were over 1,170 app downloads in week one. I had the exciting opportunity of editing the raw footage of Bear Grylls and incorporating that into the virtual reality experience, alongside animations of the health and safety briefings for the VR experience.