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 Pitti Uomo is a fashion trade fair, held biannually in Florence, Italy. It focuses on menswear and serves as a platform for showcasing new collections, trends, and collaborations in men's fashion, providing global exposure. This year, Ellesse were showcasing their new LSR trainers in partnership with a local gelateria called My Sugar, which served ice cream at the stand which matched the colour variations of the new trainers.

 

In order to intertwine the playful creativity of Ellesse and the gelateria partnership, carefully curated clips of an authentic Italian summer were edited together, along with the names of the colour waves of the new shoes which were named after gelato flavours.

Instagram videos curtesy of @mysugarfirenze

ELLESSE PITTI UOMO

VIDEO EDITING
LIVE EVENTS
FASHION
BRAND ACTIVATION

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MOTION GRAPHICS | VIDEO EDITING | LIVE EVENTS | SPORTS | SOCIAL MEDIA | ILLUSTRATION | GRAPHIC DESIGN | BRAND DESIGN | MUSIC | BRAND EXPERIENCE

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